ŠKODA Auto and Tour de France – alliance with a legend

ŠKODA Auto is the official partner of the famous Tour de France and also a member of the prestigious Club Tour de France, together with the LCL bank, retail chain Carrefour and producer of mineral water Vittel (Nestlé) since 2004.

This year, ŠKODA Auto company extended its partnership with the Tour de France till 2013!

Within the scope of the partnership with the Tour, ŠKODA provides a large fleet of approximately 250 Superb, Superb Combi, Octavia, Fabia and Roomster vehicles for the race. Apart from the managers of the race ŠKODA vehicles also transport all members of the organization team together with many partners and media representatives. ŠKODA Auto is the sponsor of the white jersey for the most successful young competitor younger than 25 years.

In the world of sport, the Tour is the third most watched event (after the Olympics and the World football championships). Up to 15 million spectators are present on the race route, another two billion watch the event on their television sets during broadcasts to 200 countries. This spectator interest precisely corresponds to the ambitions and strategy of the ŠKODA brand.

Tour de France 2010

The Grand start of the 97th year of Tour de France takes place in Rotterdam, Netherlands. Besides Netherlands and France this year's Tour is going to visit Belgium too. The riders will start on July 3, 2010 and during 20 stages they will cover a total distance of 3 596 kms. The winner will cross the finish line on the Champs-Elysees Avenue in Paris on July 26, 2010.

The official start of the next, 98th edition of the famous Tour de France will take place in Passage du Gois, the town situated on the west coast of France in the Vendée department, on Sunday, July 2, 2010, again in participation of the ŠKODA cars of course.

The complete information on Tour de France is available in the official internet presentation Le Tour de France. (The presentation is available in English and French language).